Type, color, and rules a product team can keep.
Rated 4.7 (3)
A brand that only works on a launch deck will fail in the product. This course builds type, color, and component rules that marketing and the app can share.
2 sections · 4 lessons
1. Voice
Preview: pick a family and defend it.
1.2 Color with jobs
Primary is not a vibe.
2. Rules
2.1 A kit marketing can use
Templates without the drift.
2.2 The product handshake
Same rules in the app and the site.
Rated 4.7 (3)
Maya Sen
Jul 28, 2026
Rated 5.0
The handshake lecture stopped our brand drift.
Owen Fraser
Jul 24, 2026
Rated 4.0
Clear rules. I wanted one more type pairing exercise.
Noah Patel
Jul 20, 2026
Rated 5.0
Marketing and product finally share a kit.